If you've forgotten your Apple password and need to reset it on your iPhone, it's essential to follow the right steps to ensure your account security. Here's a guide on how you can contact Apple for password assistance:

1. Visit Apple's official support page: Go to the Apple website and navigate to the support section. Look for options related to account management and password reset.
2. Contact Apple Support: You can reach out to Apple support through various channels such as phone, chat, or email. Opt for the method that suits you best to get personalized assistance.
3. Provide necessary verification: Apple's support team may ask you to verify your identity to ensure account security. Be ready with relevant information to confirm your ownership of the iPhone.
4. Follow instructions: Once you've connected with Apple support, they will guide you through the password reset process step by step. Follow the instructions carefully to set a new password for your iPhone.
5. Enable two-factor authentication: To enhance your account security, consider enabling two-factor authentication after resetting your password. This adds an extra layer of protection to your Apple account.

Remember, maintaining strong and unique passwords is crucial in safeguarding your digital accounts. It's advisable to use a password manager to store and manage your passwords securely.